Rust E-Research

Over a third of Australian businesses do not consider themselves “Digital Enterprises”

Software AG (TecDAX: SOW AG) has announced findings of independent research commissioned to identify what proportion of Australian businesses consider themselves to be a “Digital Enterprise”1.
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Marketers say personalisation is a priority but few are using it to full potential

A Sitecore study questions whether marketers really understand personalisation when email remains the most commonly personalised customer interaction.
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Gartner says 2015 will see the emergence of digital risk and the digital risk officer

More than half of CEOs will have a senior "digital" leader role in their staff by the end of 2015, according to the 2014 CEO and Senior Executive Survey by Gartner, Inc. Gartner said that by 2017, one-third of large enterprises engaging in digital business models and activities will also have a digital risk...
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65% of companies using cloud-based storage for remote location disaster recovery

Acronis, provider of new generation data protection, has sponsored new research from IDC that identifies complexity and data growth as key data protection challenges for small-and medium-sized businesses.
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Over 75% of Oz organisations to increase spending on data centre facilities this year

Digital Realty Trust, global provider of data centre and co-location solutions, has released Australia-specific findings following its annual commissioned survey of Asia Pacific data centre trends conducted by Forrester Consulting.
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Intensified retail competition to drive global wholesale revenue to US$142bn in 2019

Although the prices of many commodity wholesale services are falling, accelerating traffic volumes will ensure that wholesale revenues will continue to grow, says Ovum.
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Physical location of data increasingly irrelevant in post-Snowden era: Gartner

The physical location of data still matters, but will become increasingly irrelevant and will be replaced by a combination of legal location, political location and logical location in most organisations by 2020, according to a report from Gartner, Inc.
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Ovum advises enterprise marketers to embrace online advertising technologies

The online advertising industry is growing extremely quickly as advertising consumption patterns shift online and toward mobile. The online advertising industry is in a "2.0" paradigm, with personalized real-time bidding technologies replacing traditional mass-media static "banners” and “skyscrapers."
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Hosted and cloud based UC set to become the growth engine in the future

The Australian UC services market, encompassing managed services, cloud based UC and hosted UC services, grew by 8.3% despite a cautious market. Conferencing, collaboration and contact centre solutions were the main applications, generating more than 70% of revenues in the UC services market.
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Cloud Infrastructure-as-a-Service (IaaS) taking Australian enterprises by storm

Uptake of cloud computing within Australian enterprises is skyrocketing with twice as many enterprises adopting Infrastructure-as-a-Service (IaaS) in 2013 over the previous year.
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APAC enterprise application software market grew 6.5% in 2013: Gartner

The enterprise application software market in Asia Pacific (excluding Japan) grew by 6.5 percent in 2013 to reach US$12.6 billion, slightly lower growth than in 2012, according to the latest worldwide software market share results from Gartner, Inc.
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Explosion in mobile e-commerce escalates data security risks for business

The exponential growth in mobile e-commerce will leave Australian businesses critically exposed to the soaring risk of data breaches unless they dramatically ramp up their focus on IT security, says a technology expert from global consulting firm, Protiviti.
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Tony Bill, Managing Director ANZ, F5 Networks