Rust Bucket

Supporting Aussie ICT battlers

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Are you the CEO of an Australian owned software or IT Services company punching above your weight? Are you battling to carve out your fair share of the local or overseas markets? We want to hear from you and to meet up when possible.
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Change or be left behind!

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These days it’s hard to have a conversation that doesn’t eventually role out around the state of the economy and what’s the likely effect on the Australia ICT industry. What’s amazing is that at this point we’ve stopped bothering with words like ‘bad’ ‘down’ and ‘tough’.
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Older players compete – changing directions

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The latest quarterly results underscore the uphill battle hardware, software and services vendors are currently facing catering to a new generation of consumers whose first device is often a smartphone or a tablet. Vendors are now reviewing their businesses to determine where they need to align investments based on the changing marketplace.
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Technology campaign points

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How many times over the past few years has it been stated that Australia needs a national ICT strategy that will unite and support our entrepreneurs, encourage commercialisation, develop our human capital and deliver the practical infrastructure to underpin the next generation of opportunity for all Australians.
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Changing markets

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Buyers, users, providers and investors in the I.T. market are today confronted with a wide range of market and technological forces, even though their approaches and concerns may be in different sectors. These forces are also reshaping the way the providers deliver and sell and how buyers buy.
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Sharing the vision

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Andrew Stevens IBM MD ANZ recent presentation at the ACS Foundation’s Sydney lunch provided an excellent concept for individuals and organisations to find and profit from emerging trends that will become significantly important in our futures.
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New partnerships – new opportunities

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Meaningful partnerships are the foundation for success. Today we live in a chaotic transition period to a new age defined by global competition, business complexity and pervasive globalisation. The pace of change has become so rapid that different types of firms have become dominant and into new era’s of business.
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Will be or might be … ?

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I often think of Charles Dickens “A Christmas Carol” – remember when Scrooge encounters that last ghostly spirit who reveals the likely future, Scrooge asks “are these the things that will be …. Or might be?”
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Half year notes and quotes

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The half year results for the Austech listed companies are flowing in reflecting challenging market conditions and uncertainty about the market in our Election Year! IT projects are being put on hold, discretionary expenditures curtailed, many corporate restructures and also with reductions in management layers. The following vendors highlight a cross section of views...
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Positioning to win

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In the fast changing world of technology many forces are at play today. CEOs of the legendary vendors are taking positioning seriously, they make a choice to be different, purposely positioning their companies to create or disrupt a market category
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More security breaches will happen

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Headlines are splashed across front pages and business journals on a regular basis where banks, media companies and government web sites have been attacked. The pace, scale and intensity of attacks have dramatically increased over the past year and are likely to continue to accelerate.
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Addressing new business challenges

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The face of the workforce is changing. More and more of the economy today is knowledge based – it runs on a continuously changing stream of integrated technologies and distribution methods which meet or create customer needs and wants. The way we work is changing. The way we do business is also changing rapidly....
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Dr Terry Percival, Director Broadband and the Digital Economy, NICTA