Rust Bucket

Interesting times abound

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Interesting times we have in the IT industry. New business models, new economic realities and new customer buying patterns warrant a pretty serious look at business transformation
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Meeting the evolving market changes

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If there is one thing that holds true in today’s IT world it is simply this – “Those of us who anticipate the changes and who constructively act upon them will indeed succeed and those who attempt to ignore the changes unfolding all around us and conduct our activities as before will stagnate and...
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Not choices but necessities

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The pace of change has become so rapid that it takes different types of firms to be dominant. The new environment is also characterized by “more far reaching technological advances and consumers who have adjusted to this faster pace”.
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Capturing the value of digital transformation

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It’s that time of the year when the predictions flow continually about the next 12 months. During the past year change has emerged as a profound metaphor, capturing many trends around the world in technology, economics, in politics and other facets of daily life.
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What’s in store for 2014

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As we close off events covered by the Rust Report in 2013, session after session, vendor after vendor highlighted market changes to the Internet of Things and/or the Internet of Business.
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Online China opportunities

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Few nations have changed as fast as China has since the 1970s. China has gone through an online revolution, its ecosystem is vast, vibrant and growing at an incredible rate, which is now creating many opportunities for businesses to enter the world’s largest consumer market more efficiently.
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Future changes and leadership challenges

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With all the information available at IT's fingertips it would seem that things would get easier, but a new study by Forrester finds that only a minority of business leaders feel that IT has the ability to deliver initiatives on time and on budget.
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New era – new planning into 2014

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The buzz around cloud computing has reached fever pitch. Regardless of whether a company seeks to adopt cloud computing, the technology is having a significant impact on the competitive landscape of many industries.
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Brand building in the digital age

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The key to gaining market positioning is through brand differentiation and increased exposure. A strong brand is invaluable as the battle for customers intensifies day by day.
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Technology leadership challenges

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The use of cloud computing as a business-critical technology is quickly changing how companies and institutions evaluate, procure and deploy IT assets.
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A different kind of computing

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Managing change has become recognised as one of the key drivers of competitive advantage, growth and success in any business. Many of the challenges can be overcome by being able to manage change.
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The clouds are soaring

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One thing certain about technology is that something better is always on the horizon. Adapting to new technologies is usually a struggle. Not only may it involve additional expenses, but also users find it hard to adjust.
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Chris Poulos, Vice President Asia Pacific and Japan, Delphix