Rust Bucket

Half year notes and quotes

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The half year results for the Austech listed companies are flowing in reflecting challenging market conditions and uncertainty about the market in our Election Year! IT projects are being put on hold, discretionary expenditures curtailed, many corporate restructures and also with reductions in management layers. The following vendors highlight a cross section of views...
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Positioning to win

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In the fast changing world of technology many forces are at play today. CEOs of the legendary vendors are taking positioning seriously, they make a choice to be different, purposely positioning their companies to create or disrupt a market category
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More security breaches will happen

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Headlines are splashed across front pages and business journals on a regular basis where banks, media companies and government web sites have been attacked. The pace, scale and intensity of attacks have dramatically increased over the past year and are likely to continue to accelerate.
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Addressing new business challenges

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The face of the workforce is changing. More and more of the economy today is knowledge based – it runs on a continuously changing stream of integrated technologies and distribution methods which meet or create customer needs and wants. The way we work is changing. The way we do business is also changing rapidly....
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Passing the baton

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Certainly the times that we live in are interesting and we are all increasingly blessed with both excitement and opportunities. But we also have uncertainty and dramatic change that seems to be happening at breathtaking speed on the political front.
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Reinvent and expand

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Probably the best take-away from January’s market data is that there are eleven more months in the year and anything can happen between now and then! The year still presents significant opportunities and it also presents even larger challenges for many but a lot will depend on the head office shenanigans.
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It’s déjà vu all over again!

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The IT business for over 50 years has been characterised by two unusual patterns: the powerful boom and bust cycles and the tendency to have unusually dominant often near monopoly market leaders – IBM, HP, Intel, Microsoft, Cisco, Dell, etc.
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A new world to be won

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Companies today that have become dominant within their industries are generally characterised by internal management that is strongly market-aware. No one is forecasting a boom year for 2013, but many observers are making predictions that point to some smart growth in spending within IT organisations. Today, companies are experiencing not only broad-based economic reality,...
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The 2013 landscape

Publisher Len Rust

The dawn of the New Year always brings us predictions, resolutions, wishes, promises and a lot of questions. Vendors and Users both face a number of new challenges as they explore new ways to expand in the year ahead.
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Out with the old—and final issue for 2012!

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Economic changes and business challenges are forcing many vendors big and small to refocus energies on their future core business priorities. They are shifting attention to several areas they have tended to ignore during periods of growth – the improving of efficiency, cutting costs, changing messages and marketing strategies.
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The importance of local brands and positioning

Publisher Len Rust

Back in the 12th century a Chinese general Sun Tzu famously said “Strategy without tactics is the slowest route to victory, but tactics without strategy is the noise before defeat”.
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Moving forwards

Publisher Len Rust

Today we are experiencing a phenomenal change in our industry with the rapid adoption of cloud computing. The last time we saw such a change was when in the 1990’s the PC revolution morphed into client server and challenged the mainframe for dominance of the enterprise.
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Don Williams, VP for APAC, Veeam Software