Rust Bucket

Reinvent and expand

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Probably the best take-away from January’s market data is that there are eleven more months in the year and anything can happen between now and then! The year still presents significant opportunities and it also presents even larger challenges for many but a lot will depend on the head office shenanigans.
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It’s déjà vu all over again!

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The IT business for over 50 years has been characterised by two unusual patterns: the powerful boom and bust cycles and the tendency to have unusually dominant often near monopoly market leaders – IBM, HP, Intel, Microsoft, Cisco, Dell, etc.
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A new world to be won

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Companies today that have become dominant within their industries are generally characterised by internal management that is strongly market-aware. No one is forecasting a boom year for 2013, but many observers are making predictions that point to some smart growth in spending within IT organisations. Today, companies are experiencing not only broad-based economic reality,...
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The 2013 landscape

Publisher Len Rust

The dawn of the New Year always brings us predictions, resolutions, wishes, promises and a lot of questions. Vendors and Users both face a number of new challenges as they explore new ways to expand in the year ahead.
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Out with the old—and final issue for 2012!

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Economic changes and business challenges are forcing many vendors big and small to refocus energies on their future core business priorities. They are shifting attention to several areas they have tended to ignore during periods of growth – the improving of efficiency, cutting costs, changing messages and marketing strategies.
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The importance of local brands and positioning

Publisher Len Rust

Back in the 12th century a Chinese general Sun Tzu famously said “Strategy without tactics is the slowest route to victory, but tactics without strategy is the noise before defeat”.
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Moving forwards

Publisher Len Rust

Today we are experiencing a phenomenal change in our industry with the rapid adoption of cloud computing. The last time we saw such a change was when in the 1990’s the PC revolution morphed into client server and challenged the mainframe for dominance of the enterprise.
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Positioning and differentiation

Publisher Len Rust

Hardware was the IT industry’s behemoth for many back in the early nineties. Today this has become a less key area. Over the past two decades many vendors have made conscious attempts to transform themselves into consulting and solutions companies as the economy slowed and their market share was being eroding.
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The big data buzz

Publisher Len Rust

“Big Data” is getting a lot of buzz today in many sectors of the global economy. Big Data tries to make sense out of information overload and to provide new insights from the growing volumes and sources of data with the goal of answering business, operational questions all in near real-time. As technology has...
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Innovative entrepreneurs

Publisher Len Rust

They were young, smart, and courageous and came from a range of companies all with a unique contribution to make to the world. The Pearcey Foundation’s NSW Entrepreneur of the year and the Tech 23 Forum provided an encouraging glimpse of Australia’s technology future.
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Pearcey NSW Entrepreneurs of the Year 2012

Publisher Len Rust

The 2012 NSW ICT Entrepreneur of the Year awards were held last week and they were presented by the Hon. Andrew Stoner MP, NSW Deputy Premier and Minister for Trade and Investment to joint winners: Mitch Harper and Eddie Machaalani founders of e-Commerce platform company Big Commerce and Jo Burston founder of the “new...
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Revolutions or evolutions?

Publisher Len Rust

At a time when revenue growth is the critical need, the CEO or principal of an IT business must have a clear understanding of the effectiveness of the organisation’s sales and marketing functions in the marketplace.
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Tony Bill, Managing Director ANZ, F5 Networks