Rust Bucket

Big data challenges

Publisher Len Rust

The widespread use of information technology is generating tremendous amounts of data within organisations today. This data contains information that is invaluable to decision makers. In the financial sector, telecoms and in retail the list goes on and on.
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Cutting costs and remaining effective

Publisher Len Rust

Announcements by just about all the major vendors over the past few months are providing more evidence that cloud computing options for businesses are expanding rapidly. Such announcements are raising the confidence of organisations of all shapes and sizes that cloud systems are now big enough and efficient enough to reliably safeguard their IT...
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Our broadband opportunities

Publisher Len Rust

Broadband, the cloud devices and big data are among the many capabilities predicted to transform business in Australia in the coming years. If you’re like me, you’ll have read or listened to many discussions, that on reflection were just common sense or obvious. Australia needs continued clear and persistent communication from government and our...
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Catching the next business wave

Publisher Len Rust

Over the years organisations have relied upon business and academic leaders to feed their seemingly insatiable appetite for improving processes, increasing profits, motivating people and assuring quality.
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Benefiting from the IT revolution

Publisher Len Rust

In the new global economy ICT is the major driver, not just of quality of life, but also of economic growth. Yes, most policymakers do not adequately appreciate this fundamental reality. Vigorous information technology research and development is essential for achieving Australia’s 21st century aspirations.
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One cloudy future

Publisher Len Rust

The Cloud Computing movement today continues to disrupt the traditional I.T. and business models. Organisations of all sizes across nearly every industry are no longer asking what the Cloud is or why they should consider it. Instead they are determining where, when and how to take advantage of a widening array of Cloud alternatives...
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Listening to market voices

Publisher Len Rust

Over the past few years the ICT industry has seen a swing from a vendor-controlled industry to one that has become increasingly client controlled. Today amid a backdrop of vendor consolidation, open standards, next generation apps and cloud based options; the mantra amongst I.T. executives has become “Let’s do more with less”.
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The competitive environment

Publisher Len Rust

Computer markets today are a battlefield and like many modern wars there are many combatants, splinter groups and factions involved. At times it is difficult to decide who is fighting who and for what. As one vendor retires bruised and bloody another two or even three shoulder each other aside to take part in...
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Marketing changes

Publisher Len Rust

What a difference a few years make, when we started the RustReport in the late 1990s the tech industry was awash in money, high hopes and great expectations. We all know what happened after that and it’s been a rocky road getting the ICT industry and its marketing groups back on a solid footing.
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The ongoing challenges

Publisher Len Rust

We are witnessing another fundamental shift in the I.T. industry. It is forever changing the way technology is delivered and consumed. The pay-as-you-go model for everything you need in I.T. is now shattering the old computing paradigms, from licensing models and hardware refresh cycles to budgeting operating costs.
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Still plenty of opportunities

Publisher Len Rust

The nature of the I.T. service business has changed dramatically over the past few years. Customers are now looking for help in adapting new technologies as well as supporting the ongoing use of legacy information systems.
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Surfing the waves of change

Publisher Len Rust

Over the past fifty years computer technology and services have evolved in several jumps, each one followed by an explosion of new companies, a period of change and then the emergence of a few dominant species that often only rule to the next digital disturbance.
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Kylie Kelly, General Manager ANZ, Micro Focus