Rust Bucket

At a tension-filled event at the Powerhouse Museum in Sydney five Australian finalists in the 2011 Microsoft Imagine Cup fought for the coveted first place in the national Software design category of the world’s premier student technology competition.
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To thrive in today’s economy, start-ups and ‘old-line’ vendors alike must shift their focus to the front lines of innovation. Every other day it seems, there’s another company announcing part or all of its offerings in a software-as-a-service model.
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The scope of today’s marketing challenges is breathtaking and proliferation is the reason. Recent advances in technology, information communication and distribution have created an explosion of new custom segments, sales and service channels, media, marketing approaches, products and brands.
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For many years information technology has been having an increasing impact worldwide, just as it has in Australia. Given this, it is somewhat surprising that nowhere has any research organisation developed a complete framework for the compilation of ICT statistics. Nor has any organisation developed any comprehensive and consistent statistical indicators about information technology.
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You can‘t swing a stick these days without hitting a new threat to the traditional way of life for most vendors. The trade press and the blogospheres and even a few analysts regularly rattle off a list of new technologies, models, companies and buying behaviours. The new buyer reality for IT services and solutions...
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Everyone’s planning or praying - everything’s moving. No one wants to hear anything negative about the IT industry. A lot of good jobs have become available for younger workers to fill the gaps left behind by the greying workforce but what we have also seen is that the boomers don’t always shut down their...
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In terms of innovation 2011 is shaping up to be another important year. For organisations looking to keep current, both good timing and judicious application of new technologies will be needed as organisations increasingly look at their future in terms of a social computing-driven knowledge economy.
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To create a thriving sector on par with other countries Australian ICT companies need to have a strong product and export strategy. Every country’s approach seems to be different—the best course of action depends on the resources available, on the state of the global industry at that specific time and on the country’s unique...
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If one reads only the mainstream media, one might be blamed for thinking the current IT revolution is principally about web applications such as Twitter, Facebook or Wikipedia. Today’s ICT economy has now spawned a multitude of innovative companies; unleashed entirely new business models and spurred a multitude of new products and services.
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The corporate world is forever seeking leaders for the present and the future. Whether leaders are borne or developed and shaped through exposure to a range of different situations and experiences will remain a topic of endless debate.
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