Rust Bucket

The Shanghai scene

Publisher Len Rust

China recently approved guidelines on promoting the development of seven emerging industries. The guidelines detail the direction and major tasks in the period to 2015 for the following industries – energy, conservation and environmental protection, new generation information technology, biotechnology, high-end equipment manufacturing, new energy, new materials and green vehicles.
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Looking for marketplace gurus

Publisher Len Rust

Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or an audience for your idea.
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A snapshot of job moves

Ninefold hires Chan to drive growth | Corporate Express IT Solutions appoints Sice | Google and SBS appointed to IAB Australia Board | Tecala boosts client services team

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Know your competitors

Publisher Len Rust

Technology is today ubiquitous in modern society. The proliferation of cell phones, personal computers and the Internet and their subsequent integration are now in our everyday commerce and personal lives.
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Gaining and maintaining competitive advantage

Publisher Len Rust

Few vendors have everything that they need. Some need capital, specialised expertise, technology, products, facilities, talent, customers or distribution channels. The high-tech industry has always been comprised of learned people with advanced degrees in the sciences of computers, maths and engineering business. Therefore we have always assumed we are dealing with rational decision-makers.
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The importance of IT

Publisher Len Rust

Computer systems and applications that constitute today’s information technology pervade every part of every business and government, throughout Australia. IT’s rapid evolution has challenged business, government and non-profit organisations to extract the most benefits from their systems and applications and to update them as the organisations needs evolve.
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Transforming healthcare IT

Publisher Len Rust

Healthcare is the fastest growing segment of the Australian economy. Costs must be lowered and outcomes must be improved. Paper records are incomplete, inaccurate, inaccessible and isolated and growing silos, with loads of old computers.
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New alliances

Publisher Len Rust

Increasingly interconnected economies enterprises, societies and governments have given rise to new opportunities. The world of information and communications is now vast, complex and dynamic. Change happens quite literally at the speed of light. For many of us who have built our careers in ICT, this volatility is intoxicating and a key reason why...
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Channel changing

Publisher Len Rust

The channel market for IT solutions and services is changing. Established business models are faltering. New technology delivery models are emerging and new technologies are being announced every single day. Gone are the days when only reselling products or delivering services suffice as a profitable business model.
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The quest for future success

Publisher Len Rust

Over the past few years the ICT industry has seen a swing from a vendor controlled environment to one that has become increasingly client controlled. To survive and grow, ICT providers now have to rethink how they sell and what they sell.
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IT marching forwards

Publisher Len Rust

Since the dawn of history, technology has changed and been changed by society. Modernizing applications is an urgent priority for most if not all organisations. Why? Legacy infrastructure and monolithic applications have become expensive and unwieldy. Today, there are compelling alternatives that deliver greater performance with lower risk and also cost.
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Entrepreneurship and economic growth

Publisher Len Rust

Australia’s entrepreneurial sector is responsible for much of today’s economic prosperity. Entrepreneurs take advantage of new wealth-creating opportunities that arise daily from constant change.
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Steve Coad, Managing Director ANZ, Aruba Networks