Rust Bucket

To the cloud and infinity

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How is business? The Cloud has precipitated major changes in the IT industry, impacting both the vendors that provide a wide spectrum of technology solutions and the enterprises that acquire, configure, develop and integrate that technology to power their businesses.
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Unwinding from the past

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As we move into 2015, fast moving technologies are hitting the headlines. Complex changes and trends that will redefine business markets plus loads of wishful thinking!
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2015, the year of change

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These are exciting times as we move into 2015; the rate of technology change is accelerating with thousands of new views and predictions hitting the marketplace. There are also plenty of recent examples in the technology sector of falling players - those organisations that have failed to adapt quickly enough to market demands and...
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2015—new ideas, apps and innovations

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As the year draws to an end, many organisations – both vendors and consumers of technologies are trying to determine how they can capitalize on the new market opportunities and avoid the pitfalls created by the changing marketplace dynamics.
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Working together

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The impact of technology and innovation on Australia’s economy continues to be not understood as well as it could be. This lack of recognition was also highlighted at the recent G20 meeting. The number one priority for the event was supposed to be growth and jobs. But the benefits to the economy of ICT...
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Cranking up for 2015

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Today many technology companies are hemorrhaging their profits by failing to open up new revenue streams or closing deals as fast as they would like. In particular opportunities within target customers have dried up over the past 2/3 quarters.
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Who will remain relevant?

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The IT world used to be relatively easy to map and research. Big companies stayed big, small companies struggled to succeed and business models were written in stone.
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Engage 2014 conference

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The Interactive Intelligence ‘Engage 2014 Conference’ recently held on the Gold Cost highlighted the 3 C’s connect, communicate and change. Learning the dynamics, the art and the science of the new Contact Centre world created by new technologies is on many organisations’ agendas today.
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The month that was!!

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October has been busy times for the tech titans, with talk of company splits, changing of the guard, shifts to the Cloud, more acquisitions, good and bad results. The PR departments were in overdrive with many events and new offerings, quotes and notes.
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The race is on!

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Driven by a combination of consumer demand and the development of new products and services, the ICT world is rapidly transforming. Everybody is worried about another disruptive technology suddenly popping up.
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Fifteen years on!

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Back in October 1999, I’m reminded by LinkedIn connections we started The RustReport! It’s been an extraordinary journey. Following the handing over of the helm at IDC Research after 20 years, Don Kennedy, the head of sister IDG-Computer world suggested we establish a weekly newsletter, from day one readership was over 6000 Aussie users,...
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Grow faster or die slowly!!

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All the reputable media outlets have been awash with stories of mergers and acquisitions, company split-ups and many more rumours over the past few months.
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Gary Blough, EVP Worldwide Sales, Interactive Intelligence