Rust Bucket

The future is out there!

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From devices to services to apps, users have a lot of choices and these choices are bleeding into organisations IT faster than ever. With the ever-evolving marketplace – including the explosion of new channels and the advantages of real-time communications – many new ideas and best practices are emerging for how to create both...
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Closing the gap

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At a time when revenue growth is the critical need the CEO or principal of an IT business must have a clear understanding of the effectiveness of the organisation’s sales and marketing functions. These, after all are what primarily drives the revenue stream.
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Preparing for a digital future

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Globalization is being celebrated and this simply means the world is getting smaller and trade across borders is getting easier. Much of this change is driven by IT – by connecting all the corners of the world to global networks of information.
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New vendor and customer journeys

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Growing business pressures on many fronts are creating the imperative for ever increasing efficiencies, it’s also no great surprise that many current discussions tend to view cloud computing as a new, lower cost form of IT outsourcing due to factors such as economics of scale, virtualisation, utility computing and faster software deployment.
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Business transformation or tech transformation?

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It is a fact that history is littered with far more business failures than successes. Many of those that succeed have been driven by a desire and capability to fundamentally transform and evolve their businesses. The nature of business is changing.
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Where to now for Australia’s digital future?

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Today being heard is crucial to influencing policy and to create the right policy framework for business growth and Australia’s future prosperity. Having a collective voice to do this is better than a single one. The ICT industry has long been overlooked as a critical stimulus and growth driver for our nation.
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Industry winds and waves

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Having covered technology for over 30 years, I’ve seen patterns repeat themselves over- and-over. Today looking at the shifts in technology and the impact they’re having on the strategies and operational priorities of organisations around the world it appears here are tremendous opportunities for every C-suite executive to be a digital disruptor – to...
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Embracing the knowledge economy

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At the RustReport we’re proud of the fact that we spend as much time talking to Aussie IT firms as we do to the giants of the industry. Ten years ago we started the “Aussies Worth Watching” segment in the newsletter and this week we revisit six vendors we highlighted in 2004, these are...
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Are you ready!!

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Vendors today are all trying to reboot their business model to one that revolves around subscriptions. Gartner has warned that large monoliths and heavily customised in-house ERP systems for example will be relegated to the status of “legacy ERP” over the next several years as smaller, nimbler and often cloud computing alternatives eat the...
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How ‘things’ work together is everything

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The current competitive environment can be particularly tough on ‘best-of-breed’ vendors, especially those with traditional business models.
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From China to the world

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Few nations have changed as fast-or as dramatically as China. The world’s most populated nation has radically liberalised its economy and gone from producing low-quality and simple exports to sophisticated high technology products. China’s transformation is far from over.
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Keeping pace with change

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Putting aside economic uncertainty and the National Commission of Audit Report, there are many ‘things’ happening in the Australian IT industry that we all need to be thinking about to maintain our focus on building Australia’s long term growth.
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Tony Bill, Managing Director ANZ, F5 Networks