Rust Bucket

Cranking up for 2015

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Today many technology companies are hemorrhaging their profits by failing to open up new revenue streams or closing deals as fast as they would like. In particular opportunities within target customers have dried up over the past 2/3 quarters.
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Who will remain relevant?

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The IT world used to be relatively easy to map and research. Big companies stayed big, small companies struggled to succeed and business models were written in stone.
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Engage 2014 conference

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The Interactive Intelligence ‘Engage 2014 Conference’ recently held on the Gold Cost highlighted the 3 C’s connect, communicate and change. Learning the dynamics, the art and the science of the new Contact Centre world created by new technologies is on many organisations’ agendas today.
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The month that was!!

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October has been busy times for the tech titans, with talk of company splits, changing of the guard, shifts to the Cloud, more acquisitions, good and bad results. The PR departments were in overdrive with many events and new offerings, quotes and notes.
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The race is on!

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Driven by a combination of consumer demand and the development of new products and services, the ICT world is rapidly transforming. Everybody is worried about another disruptive technology suddenly popping up.
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Fifteen years on!

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Back in October 1999, I’m reminded by LinkedIn connections we started The RustReport! It’s been an extraordinary journey. Following the handing over of the helm at IDC Research after 20 years, Don Kennedy, the head of sister IDG-Computer world suggested we establish a weekly newsletter, from day one readership was over 6000 Aussie users,...
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Grow faster or die slowly!!

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All the reputable media outlets have been awash with stories of mergers and acquisitions, company split-ups and many more rumours over the past few months.
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Moving marketing to a higher level

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The business of information management helping organisations to make sense of their proliferating data is growing in leaps and bounds. Quantifying the amount of information that exists in the world is hard.
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Positioning to win

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Complex radical change, both risk and opportunity will define the next year. New trends will change the game of business, government and society. Every person, government and organisation must get ready now for the trends that will drive the future.
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Need for vision to ride the next wave

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After all the shocks of recent years the cutbacks, the changes of direction, the economic false starts, marketers are now settling down to a longer term effort to grind out new sources of growth, profitability and market share within a slow or even no-growth environment.
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From core systems to the edge

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There’s a sense of despair these days in the boardrooms of companies struggling with IT. They are all too aware that information technology is vital to strategic success. Yet their application portfolios are inflexible, costly and difficult to maintain.
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The 2014 iAwards

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The 2014 iAwards hosted in Melbourne recently again honoured companies both at the cutting edge of technology innovation as well as an enthusiastic group of leading professionals and students from across Australia.
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Damien Spillane, Director Engineering, Australia, Digital Realty