Could you provide a brief overview of the company?
Andrew Mamonitis, Managing Director, Kaspersky Lab ANZ
Kaspersky Lab is one of the leading anti-malware companies. We deliver some of the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam to both consumer and corporate customers.
Kaspersky Lab operates in more than 100 countries worldwide with its own offices in 29 countries employing over 2,300 highly qualified specialists. The company’s global headquarters are located in Moscow, Russia and the Australian and New Zealand head office is based in Melbourne, Australia.
Kaspersky Lab is firmly positioned as one of the fastest growing IT security vendors of endpoint security software. Kaspersky Lab continues to further improve its market position in Australia as it continues to provide attractive premium solutions to consumer and corporate channels and supports its distributors and resellers.
What sets the company apart from your competitors?
Kaspersky Lab’s Kaspersky Internet Security and Kaspersky Anti-Virus 2012 has recently been awarded “Product of the Year” by the respected independent testing laboratory AV-Comparatives, based on overall test results from the year 2011. The award is based on the findings of nine different comparative tests of consumer anti-virus solutions conducted over the year. Significantly, Kaspersky Lab was the only participant to have been awarded the highest grade “Advanced+” in all nine tests. What also sets Kaspersky Lab apart from is competitors is the fact that our products provide superior detection rates and one of the industry’s fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. With continuous support of local talent, our dedicated Australian based tech support teams are made up of qualified specialists who offer quality customer service for both consumer and corporate customers. The 100% channel support approach is centred on growing our business in tandem with the businesses of our partners, resulting in a win-win situation. Kaspersky Lab also works closely with our top 100 resellers, maximising our opportunities to generate new business and make our mark in the marketplace.
Who are typical prospects/customers?
We cater for everyone from home users and small offices to large corporate businesses. There is a continued focus on educational institutions and government verticals including federal government, we’re looking at attracting new verticals as our corporate product range is quite flexible and can be tailored for any business size, small or large. As Kaspersky is widely known in the IT industry, there will be a greater emphasis on developing a greater awareness in the corporate sector’s decision makers developing our product. Our consumer products attract customers such as parents who want to protect their children against cyber bullying and any other threats associated with social networks. With the inbuilt features of Parental Control in Kaspersky Internet Security 2012 and Kaspersky PURE product, it allows parents to monitor what their children access on the internet, providing a safe web experience and peace of mind.
When talking to customers/prospects what things are top of their agenda’s today?
Some of the things our prospective customers have at the top of mind are:
- Ease of use: Our, customers don’t want to spend hours dealing with complicated IT solutions. They want a management console with an easy to use interface that they can simply run across their network, allowing them to efficiently manage their resources
- Reliability: The performance of the anti-malware and detection rates of viruses is also an important factor for our customers – they need to be able to rely on the technology to keep their systems safe.
- Affordability: Securing their workplace within a budget is something everyone can relate to. We’re committed to offering a quality product that doesn’t have any additional or unexpected costs.
What are the company’s greatest challenges and opportunities right now?
With such quick success in both consumer and corporate channels in such a short period, one of the greatest challenges for us is to be able to continue to grow the business at the rate it needs to. In the consumer channel, we’re looking to continue to build upon the base we’ve successfully established and increase our market share to become no.2 AV vendor in Australia by the end of 2012. In the corporate channel, we also believe that there is great potential for growth in the next 12 months. With the recent launch of Kaspersky Endpoint Security 8.0 and Security Centre 9, in addition to new product improvements to come this year, we are confident that Kaspersky Lab has a competitive offering in the Australian enterprise security space.
What are the core messages you want the marketplace to know about your company?
Kaspersky is more than a consumer oriented AV vendor; we’re a world class anti-malware company, delivering scalable and secure security solutions to protect any business size in Australia and New Zealand.
